To exercise their social responsibility and build more positive images, many companies are now building efforts in the area of ________ marketing, linking themselves to respectable, socially minded organizations and ideas, which firms increasingly use as a form of corporate giving.

The answer would be : Cause-related marketing.
Cause-Related marketing is a type of marketing which combined the efforts of profit and non-profit organizations to join forces and worked their way for their mutual benefits

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To exercise their social responsibility and build more positive​ images, many companies are now building efforts in the area of​ ________ marketing, linking themselves to​ respectable, socially minded organizations and​ ideas, which firms increasingly use as a form of corporate giving.

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To exercise their social responsibility and build more positive images, many companies are now building efforts in the area of ________ marketing, linking themselves to respectable, socially minded organizations and ideas, which firms increasingly use as a form of corporate giving.